According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Facebook underlined that importance this week with new analytics tools for Pages.
Bradford explains why he sees that the need for analytics, as well as advanced social marketing technologies, has just been kicked up several notches.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Online editorial health content from Everyday Health will now be available for use on the Facebook pages of advertisers following the launch of its Socially Enabled Brand Sponsorship platform, which uses technology from Buddy Media and Vitrue.
