Reports - SocialTimes.com

Report: Social Media Use In Classrooms NOT Effective Yet

natashamurashev — Thu, 06 May 2010 19:23:56 +0000

Natasha Murashev is the author of Psychblog.com, a digital magazine focused on applied psychology.
As schools are increasingly integrating social media into the classroom, the debate over its’ use and effectiveness for learning rages. In an interview with TechNewsDaily, the principle of the Social Leadership Academy in Philadelphia, Chris Lehmam, stresses the importance of using social media in schools by pointing out the disconnect between how kids learn in school and what they do when they go home to the real world.
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Report: Social Game Virality Should Be Modeled After More Than Just Competition

Neil Vidyarthi — Thu, 08 Apr 2010 13:40:48 +0000

In “The Near Future of Viral Design in Social Games”, Gamasutra’s Aki Jarvinen analyzes the element of ‘virality’ in today’s Facebook games. Aki looks at the key idea that to truly leverage today’s viral channels, marketers must understand and implement distribution into gameplay.
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Report: Zynga Should Be Worth $5 Billion

Neil Vidyarthi — Wed, 07 Apr 2010 15:28:14 +0000

A detailed SecondShares.com analysis of Zynga’s revenue, audience size and potential growth has estimated Zynga’s market cap at $5 Billion. Zynga’s shares do trade in small quantities in private markets at around $9 per share at a market cap of $2.8 billion, and the report estimates that would be double if the shares were public.
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Report: Corporate Fan Pages Increase Purchase Intent More Than Banners And Widgets

Neil Vidyarthi — Wed, 31 Mar 2010 10:08:43 +0000

A recent study found that among the seven most common ad formats, sponsored content ads were the most engaging yet produced the least purchase intent. The report also found that corporate profile pages (like Facebook Fan pages) produced the most purchase intent, especially when users were able to add themselves as a fan. The report is shown after the jump.
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96% Of Indian Firms Prohibit Social Networks At Work

Neil Vidyarthi — Tue, 30 Mar 2010 09:26:11 +0000

Cisco recently released figures that show that roughly half (52%) of IT decision makers say their company has a policy prohibiting use of social media applications or collaboration tools. The report finds that while social media tools may be a rave among a section of Internet users, enterprises, particularly in India, have restrictive policies that prevent their employees from using these to their business advantage. In fact 96 percent of the country’s IT decision makers admitted to prohibiting the use of social media tools in the workplace.
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Report: 88% Of Web Users Purchase Digital Content

Neil Vidyarthi — Mon, 29 Mar 2010 11:18:17 +0000

A recent report leveraging global research has shown that 88 percent of consumers had purchased some type of digital content (including music, movies and games), while 60 percent of those responding indicated they had purchased an in-game good that was not a full game. The report, titled “Consumer Trends in Virtual Goods and Downloadable Gaming in North America and Europe,”used two sources: research from a survey of 5,000 gamers in North America in Europe, and seven years of historical Live Gamer micro-transaction data from multiple countries including South Korea, U.S., Japan, Germany, Vietnam and the Philippines.
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Report: Users Buy More Virtual Goods on New Years and Valentines Day Than Christmas

Neil Vidyarthi — Tue, 23 Mar 2010 10:03:38 +0000

According to a report from Social Gold, New Year’s and Valentine’s Day discounts and themed items contribute more to boosts in sales of virtual goods than Christmas-themed items. The New Year’s gifts drove as much as 50% increases in revenues and Valentine’s Day drove as much as 48%. The fact that holiday related themed items and discounts increase sales is somewhat obvious, but the report goes on to look at some other interesting statistics.
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Report: 30 Percent of Gamers Can't Afford Virtual Currency

Neil Vidyarthi — Thu, 11 Mar 2010 09:28:20 +0000

Today, Offerpal released the results of a survey that targeted social gamers’ monetization activities. Specifically, the report found that 29.7% of social gamers do not have the ability or means to pay for virtual currencies with cash, and 53.3% of consumers are willing to engage in alternative payments, like offers, to earn virtual currency. The report also found some other interesting statistics related to monetization behavior.
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Report: 50% Of Successful Social Game Invites Come From 10% Of Players

Neil Vidyarthi — Thu, 04 Mar 2010 16:12:38 +0000

Understanding the viral invitation process and successful virality of Facebook social games is a subject that warrants deep investigation, and a formal paper on just such a topic has been released by a group of researchers and industry veteran Manu Rekhi. In “Diffusion Dynamics of Games on Online Social Networks”, the group investigates the invitation process of users within social games, specifically focusing on “predicting invitation efficiency and understanding the group and social dynamics of invitation networks”.
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Report: Internet Is Increasingly The Source For News

rajdash — Mon, 01 Mar 2010 16:52:24 +0000

A new Pew Internet report suggests that newspapers and radio are falling behind TV and the Internet as sources of news. The report, subtitled “How Internet and cell phone users have turned news into a social experience,” shows that over 60% of Americans are getting a portion of their news online. Only 50-54% get their news from a local newspaper or the radio. However, over 90% use multiple sources — as many as “four to six media platforms” — for their news.
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Study: Volume of Brain Structures Predicts Gaming Success

Neil Vidyarthi — Wed, 24 Feb 2010 15:00:54 +0000

A recently published study found that achievement in a video game could be predicted by measuring the volume of three specific structures of the brain. Intrigued by something he noticed about gamers, Kirk Erickson, a professor of psychology at the University of Pittsburgh, decided to investigate why expert game players tend to have improved measures of attention and perception, but when training novice game players, those measures could not be improved, even over 20 hours of practice. His theory was that novice players couldn’t learn because the veteran players had specialized brains, and he put this to the test in his latest study. The study may in the future be a stepping stone to understand how the social benefits of social gaming attract players of different types.
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Report: Time Spent On Social Media Sites Increased By 82% Year Over Year

Bilal Hameed — Tue, 23 Feb 2010 11:09:24 +0000

Consumers spent more than five and a half hours on social media sites like Facebook and Twitter in Dec, 2009, according to a report by Nielsen. The amount of time spent on social media sites has increased by 82% from the same time last year, when users only spent three hours on social media sites each day.
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Facebook And Twitter Usage Could Raise Your Home Insurance Premium By 10%

Bilal Hameed — Mon, 22 Feb 2010 10:38:27 +0000

The home insurance premiums of Facebook and Twitter users could be raised by as much as 10%, according to a recent report. Social media and location aware services such as Facebook, Twitter, Buzz, Foursquare, Gowalla and others can alert criminals when a user is at a specific spot and not at their home.
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Report: Social Media Users Are More Likely To Check Email

rajdash — Thu, 18 Feb 2010 14:43:59 +0000

A new white paper, published by Merkle Inc., suggests that social media users are more likely to check their email inboxes than people who do not use social media. The study, conducted in Fall 2009, had several interesting findings. While many reports have suggested that Facebook and other social networks are replacements to email, this report would suggest that users are much more likely to use both products together.
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Report: Facebook and Twitter Slowly Replacing Email

Bilal Hameed — Wed, 03 Feb 2010 16:00:00 +0000

2009 saw a tremendous increase in usage of Social Media sites like Twitter and Facebook, and could easily be termed as the Year of Social Media. This growth in the usage of social and collaboration platforms has led the enterprises to seriously consider using social platforms for business collaborations, according to Mark R. Gilbert, research vice president at Gartner Research.
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