Posts Tagged ‘Research’

Opinions abound in tweets, wall posts, blog comments and documents on other web and social media platforms. We looked at the text elements of these documents that comprise opinions in the first post in this series.

Today, informed by the discussions and presentations at the recent Sentiment Analysis Symposium, let’s examine the business case for sentiment analysis, as well as some issues related to the discovery and analysis processes applied to those documents to mine actionable information for businesses.

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I dreamed about a device called the emotitonimeter. One inputs a bit of web or social media text and the emotitonimeter instantly determines whether the text is relevant to your brand and generates a smiling, frowning or neutral face indicating the emotional tone of the text by reaching back through the ether and tapping directly into the brain of the sender.

Until someone comes along with that invention, let’s look at the current state of sentiment analysis.

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Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Tricky? Certainly. But not everything. So says a recent study by Buddy Media that looked at a two week sampling of the wall posts of 200 brands.

Let’s take a look at what’s relevant to your Facebook engagement initiatives.

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Using a self-service, pay-per action model, Crowdtap is designed to help brand marketers and agencies tap targeted crowds of consumers for real-time research and peer-to-peer marketing actions that include sponsored house parties, sampling and online content sharing through social networks.

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This guest post is the last in a series of three authored by Lauren Maynard, Director of Research for Room 214, where she leads the agency’s business intelligence practice. Part one looked at shifts in consumer behavior, while part two examined changes in engagement and content delivery.

Follow Maynard’s conversation on Twitter and the Room 214 blog, Capture the Conversation.

Today I’d like to talk about storytelling, an ancient form of communication that is now highly relevant to the convergence of television and new media. I’m specifically referring to transmedia storytelling.

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Guest blogger Lauren Maynard continues her examination of the radical changes social media has imposed on the television industry, looking at how content is being delivered to consumers, how consumers are using these content-delivery platforms, and how networks and advertisers are responding to these changes.

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In this first of three posts based on research from Room 214 and Crimson Hexagon, guest blogger Lauren Maynard examines the ways in which we are connected to our social networks while watching TV. Has what we do when we watch TV become as important to us as the programs we watch?

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A recent study published by Synthesio portrays social media holding significant potential for brands and agencies in Latin America. How do Latin Americans use social media and what are those opportunities?

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Social gamers in US are expected to grow by 29.5 percent i.e. from 53 million in 2010 to 68.7 million in 2012, according to eMarketers. This growth will eventually result in 29 percent of the Internet population in the US playing social games by 2012. eMarketers estimates that the growth pattern of the social gaming industry will remain in place for at least next two years.

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New research shows that little distractions like viral videos boost your mood, increasing positivity, creativity, problem solving and even productivity in the workplace. You’ll definitely want your boss to know about this!

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