Posts Tagged ‘Response Campaign’

KLM Royal Dutch Airlines, known in the social media arena for putting fans faces on a plane, stalking passengers and giving them gifts, and hosting the world’s first in-flight dance party because of a tweet, has just launched their latest social media campaign. If you send a tweet to KLM anytime during the next ten-or-so hours you may be the lucky recipient of a ‘KLM Live Reply.’

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Have you been following the Fabio vs Isaiah Mustafa Old Spice Duel? The duo faced off all day yesterday, ‘Mano A Mano In El Baño’, in a popularity contest on YouTube. Both New Old Spice Guy Fabio and old Old Old Spice Guy Isaiah Mustafa engaged in a response campaign, replying to Tweets with video and vying for viewers’ votes. But how does this campaign stack up to last year’s Old Spice Response campaign? You be the judge.

We knew that the Old Spice response campaign was a success, but we weren’t sure just how successful until we saw new statistics released in a case study by Old Spice and Wieden + Kennedy. The stats show that Old Spice’s ‘The Man Your Man Could Smell Like’ campaign was the fastest growing interactive campaign [...]

Yesterday Cisco paid homage to Old Spice’s recent response campaign with their own YouTube response project, featuring ‘Ted From Accounting.’ Just like Old Spice, Cisco announced the campaign in the morning, asked people to send in tweets, and posted a number of personalized videos throughout the day. However, unlike with the Old Spice campaign, you [...]