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Retail

Shop Your Way Through Flipboard

banana_FlipstorePopular mobile magazine Flipboard added a new “shopping” section to its apps Monday, including digital catalogs curated by retailers such as Banana Republic and eBay.

The shopping section includes 12 Flipboard curated catalogs with a range of products from pet items to kids’ toys to women’s clothing under cheeky names, such as “Pets Gazette” and “Minimalist Electronics.” A handful of celebrity curated catalogs, including one from designer Cynthia Rowley, and a batch of catalogs from seven retail partners–Banana, eBay, Fab, ModCloth, Birchbox, Etsy and Levi’s–round out the new section. The latter two had existing e-commerce partnerships with Flipboard. Read more

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The Connected Consumer: Strategies for Mobile & Social Challenges

Dr. Gary Edwards, Chief Customer Officer, Empathica

Mobile technology and social media — once hailed as the future of retail — have arrived.

Guest blogger Dr. Gary Edwards, Chief Customer Officer of Empathica discusses how it’s critical for companies to understand how customers use mobile and social channels to interact with their brand, and then devise strategies capable of facilitating meaningful dialogues and better customer experiences.

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