YouTube has officially begun rolling out the new channels, and is announcing a few pretty big ones this week. YouTube viewers can now look forward to regularly scheduled programming from Reuters and Young Hollywood, among others.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Even Facebook is growing and evolving and requires enterprise-level solutions like eBay’s to handle the massive media and content-sharing for its 750 million users. With all that sharing at that scale involves commercial transactions — buying and interacting with major consumer brands and products.
Currently, LinkedIn has a small foothold in the country and is one of the few foreign social networking groups allowed access to Chinese Internet users. Facebook and Twitter are both blocked in China. Earlier this year in February, LinkedIn was temporally blocked by China; but is faring well now.
The American Society of Newspaper Editors released a new report, 10 Best Practices for Social Media, which examined the social media policies of 19 news organizations — large and small, local, national, and international — to come up with a list of best practices.
The annual Reuters Global Media Summit starts Monday and runs through Thursday in New York, London, Paris, Mumbai, and Taipei, featuring exclusive, private interviews with top executives from media and entertainment companies.
Content from the four-day event can be found on its site, and Reuters Insider subscribers will have exclusive access to live recordings of the interviews.
Executives scheduled to participate include: Time Warner CEO Jeffrey Bewkes; Viacom CEO Philippe Dauman; Publicis CEO Maurice Levy; News Corp. deputy chairman, president, and chief operating officer Chase Carey; Financial Times CEO John Ridding; Electronic Arts CEO John Riccitiello; WPP CEO Martin Sorrell; Disney-ABC Television Group president Anne Sweeney; Pearson chief financial officer Robin Freestone; Star TV India (News Corp) CEO Uday Shankar; Vocento CEO Jose Manuel Vargas; Penguin Books CEO John Makinson; United States Olympic Committee CEO Scott Blackmun; Next Media CEO Jimmy Lai; Kabel Deutschland CEO Adrian von Hammerstein; World Wrestling Entertainment COO Donna Goldsmith; Activision Blizzard CEO Bobby Kotick; The New York Times chairman Arthur Sulzberger Jr.; The New York Times CEO Janet Robinson; Take-Two Interactive chairman Strauss Zelnick; Technicolor CEO Frederic Rose; MLB Network CEO Tony Petitti; Major League Baseball Advanced Media CEO Robert Bowman; Informa CEO Peter Rigby; DiBcom CEO Yannick Levy; Motorola Mobility president Daniel Moloney; Blinkx founder and CEO Suranga Chandratillake; and JCDecaux co-CEO and chairman Jean-Charles Decaux.
Reuters will ramp up its efforts in the United States, as Thomson Reuters president of media Chris Ahearn told Beet.TV founder and CEO Andy Plesser news providers are not “satisfying the needs” of the country’s publishers and broadcasters.
Ahearn also said during the interview at Monaco Media Forum that facts and solid reporting are not commodities and will increase in value for his company and its customers, adding that India and China represent two more growth markets for Thomson Reuters.
Tuesday’s live video debate effort with YouTube could be the start of something bigger at Reuters, as consumer media editor and publisher Keith McAllister told paidContent the news organization is developing online video programming including a daily morning show.
McAllister told paidContent:
Video is one of the best ways to tell a story. Live events like this also bring out our audience in terms of commenting. We have a very sophisticated, business-professional audience. They have definite interests and bring a more high-level discussion to our content. That’s what our blogs offer, and more use of video will extend that discussion and interest in the content we have.
Political commentators Cenk Uyger and Lee Doran — who host YouTube channels as The Young Turks and How the World Works, respectively — will appear on a special Reuters.com forum on fixing the global economy Tuesday, which is slated to be available on YouTube News around midday.
Reuters editor at large Chrystia Freeland will host “Conflicting Visions: Fixing the Global Economy,” which will also feature a debate between Laura Tyson, former chairman of President Bill Clinton‘s Council of Economic Advisers, and her counterpart under President George W. Bush, Glenn Hubbard. After that, the progressive Uyger and the conservative Doran will go at it.
James Ledbetter landed the job of running Reuters.com just two months after business/economy site The Big Money was shuttered by Slate, paidContent:UK reports.
Ledbetter, who had still been writing for Slate, was deputy managing editor of CNNMoney.com and Fortune.com prior to the launch of The Big Money.
paidContent:UK also reported that Arlene Getz, former editorial director of worldwide special editions at Newsweek, will join Reuters to help tailor its news offerings for media clients, reporting to top news editor Eddie Evans.
Ledbetter told paidContent:UK:
Reuters has done a great job of redesigning its Web site for a general business audience, but to date, they haven’t had a lot of resources at their disposal in terms of organizing its news in a compelling way. Aside from getting a quick understanding of the logistics of a very large place, I want to focus on answering the question of how can you bring more voices, more excitement to the site, without stepping on the integrity of Reuters. And how you can work with the amazing group of journalists to create a more compelling Web experience.
These days, as many viewers are turning from television to the Internet, it’s not surprising that more and more sites are entering the web video space. Thomson Reuters is jumping on the web television bandwagon tomorrow with the launch of Reuters Insider, a personalized web video experience targeted specifically to the financial professional niche.
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