Last fall, Vimeo began launching features to help creators make more money. It started with the launch of the Tip Jar in September, which allows viewers to send money, or “tip”, creators as a thank you for the entertainment they provide. In November, Vimeo announced a new pay-to-view movie experience, and today they’ve launched Vimeo On Demand—a new platform that lets creators sell their work directly to their audiences.
Millions of video views do not necessarily equal millions of dollars on YouTube, the video-sharing site where professional entertainers share the screen with amateur filmmakers. While the ads embedded into the videos undoubtedly bring in revenue for the video creators who have partnered with YouTube, multichannel networks and top performers are now saying that those advertising dollars are not keeping pace with their video views.
LinkedIn has reported an 86 percent growth in revenue for 2012, with $972.3 million in revenue compared to $522.2 million in 2011.This includes $303.6 million in revenue in quarter four, which represents an 81 percent increase year over year.
With 2013 just around the corner, Hulu has released their 2012 end-of-the-year revenue and subscriber stats. It’s been quite a year for the video streaming site, which is set to hit approximately $695 million in revenue by the end of the year, with over 3 million paying Hulu Plus subscribers.
Pandora has revealed how much certain top artists are paid in royalties for licensing their music to the internet radio service. Wrote Pandora cofounder Tim Westergren in a blog post, “We’re talking here about the very real possibility of creating, for the first time ever, an actual musicians middle class.” The problem, he added, is that “A predatory licensing fee orchestrated over ten years ago by the RIAA (Recording Industry Association of America) and their lobbyists in Washington has devastated internet radio.”
Yesterday YouTube announced that they are investing in 60 new original channels after a successful year with the first batch of nearly 100 new professionally created content channels. On the tails of this news, OpenSlate has put together a great infographic taking a look at the top 1000 channels on YouTube and the number of views, videos, subscribers and revenue they account for.
Tumblr is determined to turn its blog network into an advertising business without alienating the people who will have to look at the ads. But the same models that work for Google and Facebook will not work for Tumblr.
Yelp might not be profitable yet, but the local search and review service’s efforts at global expansion and enhancements to its mobile apps have helped increase net revenues to $32.7 million and have left room for growth, according to the company’s analysis of its second quarter 2012 financial results.
Once an online destination for anonymous (and often brutal) hotel reviews, TripAdvisor has been working more closely with Facebook to make the site a friendlier recommendation engine and mobile app for travelers. TripAdvisor co-founder and CEO Stephen Kaufer explained the impact of the company’s social efforts in an earnings call on Tuesday night.
Thursday during the YouTube Keynote at VidCon Tom Picket, Global Head of content Operations & YouTube Next, reported for the first time that there are now “thousands of channels making more than six figures a year from YouTube advertising revenue alone.”