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Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!

Yelp Eyes Shopping On Site

yelp, e-commerce, m-commerce, local search

Yelp is perhaps best known for bar and eatery reviews, but shopping is the dominant category on the site, leading the company to consider supporting e-commerce on its side, CEO Jeremy Stoppelman said in a presentation at the LeWeb conference in London today.

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Google Play Allows Developers to Respond to User Reviews

mobile apps, google, social networks, social media,

Google has begun allowing app makers to respond to user reviews in its app store, Google Play. Over the summer, Google began testing the feature with a “top developers,” a hand-chosen set of developers whom Google considers to make quality apps. The company began opening up the feature to more developers today and will eventually extend the privilege to all app makers.

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