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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Dow Jones to Target Foreign-Exchange Market with DJ FX Trader
Dow Jones & Co. announced the upcoming launch of DJ FX Trader, a real-time information service for traders in the foreign-exchange market that combines the editorial resources of Dow Jones Newswires and The Wall Street Journal with technology from its Financial Markets business.
DJ FX Trader will offer news, analysis, and real-time opportunities, including breaking news before it reaches the broader market.
REVISED 9/18 9:30 a.m. ET: Its news team will be led by WSJ deputy managing editor Jim Pensiero, DJ FX Trader managing editor Gabriella Stern, and Dow Jones Newswires senior editor Rick Stine, as well as Financial Markets president Joe Lanza, managing director Rob Passarella, and director Ian Doull.
The Wall Street Journal Professional Edition Set to Expand, Starting with CFOs
Chief financial officers: The Wall Street Journal wants you. The Wall Street Journal Professional Edition will expand, starting with a customized version targeted toward CFOs in the spring of 2011.
The Wall Street Journal Professional Edition debuted in April, with content from the newspaper, as well as Dow Jones siblings Dow Jones Factiva and Dow Jones Newswire.
The CFO-centric version will include content from Deloitte such as research, topical digests, perspectives, and insights and technical analyses, as well as a targeted news feed and archives focused on topics like accounting, tax, regulatory matters, financial markets, strategy, operations, and management. Customizable tools and features and email newsletters will also be offered.
Dow Jones editor-in-chief and The Wall Street Journal managing editor Robert Thomson said:
The virtues of the vertical are obvious. Professional users of information rightly demand precision and don’t want a frustrating scramble through a thicket of content. And we all seek and need a content community populated by our professional peers and not by idiosyncratic interlopers.
WSJ.com To Set up Micro-Payments
As newspapers examine how to get customers to pay for their content, today it was announced that WSJ.com will become the first big newspaper to implement a pricing model many other publications are studying.
The Financial Times reports News Corp. will introduce micro-payments for individual articles and premium subscriptions to the Wall Street Journal’s Website later this year.
“A sophisticated micropayments service” will launch this autumn, Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal, told FT.
The plan is to charge small sums to occasional users who don’t want to pay for the $100 annual subscription. Pricing for individual articles has yet to be decided, but Thomson says they would be “rightfully high”.
