Posts Tagged ‘ROI’

Viewbix, a new online video startup that lets you add interactive apps to any video (YouTube, Vimeo and Facebook), is helping to solve the issue of online video ROI, engaging viewers and driving calls-to-action through a variety of apps that get added directly to your video player.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

It’s time to fundamentally change how you think about social media marketing.

This is a great starting point for developing corporate blog content. Adjust based on your needs, but this will help you get up and running.

Don’t be too afraid to succeed. You can get away with a lot more than you realize.

These days it seems like more and more companies are hiring social media interns to take care of all their Tweeting, Facebooking, YouTubing and other online social activities. Sure, interns are great, but the problem is that a lot of companies don’t understand the sheer work that goes into running a company’s entire social media campaign. A funny new video from Eric Qualman of Socialnomics explores this issue.

It takes more than a good idea and a login to turn your corporate blogging operation into ROI.

Here’s a checklist for you: five ways to figure out if social media marketing is a waste of time for your company

Don’t even think about Facebook or Twitter until you talk to the people sitting next to you. Period.

It takes a lot a work to get momentum for your corporate blog. You’ll do some PR, push email out to your clients and target lists and push your colleagues to talk it up. Facebook ads, SEO and other marketing efforts may contribute as well. As you know, however, you have to have solid content to turn one-time visitors into committed followers. One of the tools you can use to do this is data. One “killer stat” every now and then can make a profound difference in adoption by your target market.

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It’s time for you to stop caring about what people “could” do with social media and drill into what they have DONE!