It’s time for you to stop caring about what people “could” do with social media and drill into what they have DONE!
“Could versus Did”: How to Choose a Social Media Marketing Agency
Posts Tagged ‘ROI’
How Do You Measure Corporate Blogging Success?
If you think it’s all about traffic, you’re wrong. If you think it’s all about targeted traffic, you’re wrong. Read this post to find out what REALLY matters.
Do You Know The Real Cost Of Social Media? [Infographic]
A new infographic published on Focus.com uncovers some of the costs of using social media for marketing, from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost.
Get Your Executives to Support your Social Media Marketing Program [VIDEO]
Are your executives pushing back? Watch this video to learn the simple ways you can bring them around to your way of thinking.
5 Headlines You May Have Missed This Week, But Shouldn’t Have
With the summer approaching, some of us may slacking on our social media monitoring. If you’re one of those individuals, don’t worry. Below are the 5 headlines that you may have missed this week, but shouldn’t have.
CMOs Cautiously Optimistic about Social Media Marketing ROI
This is a big vote of confidence from decision-makers … but they still have some serious work to do.
Here’s How to Make Your Social Media Investment Generate Real Returns
Don’t waste your time counting retweets and likes. That will get you nowhere. Focus on real ROI instead: it makes a difference.
10 Measures of Social Media ROI for Your Brand
Social media success requires brands to reconsider their definitions of ROI. That does not mean, however, that the tried and true measures should be summarily tossed in the trash to make room for new benchmarks. Nor does it mean brands should attenuate their expectations.
You can’t excel if you aim low.
Accelerate Results: 5 Secrets to Achieving Organic Social Media Growth
We all love organic growth. When you accumulate corporate blog readers, Twitter followers or Facebook likes over time through relationships among your readers, the results are indisputable. But, it feels like it takes forever. While you wait, you are losing ROI opportunities. Accumulating the relationships you want most thus comes at a significantly higher cost. Waiting sucks. It’s far better to put the pedal to the metal and make it all happen faster, right?
Why It May Be Unwise to Rely on Your Facebook Friends for ROI
Do you think your Facebook fans are more valuable than your house list? If you do, you aren’t like most marketers.
