Remember back in 2009 when the Evian Roller Babies exploded onto the advertising scene, roller-dancing to Rapper’s Delight? Well now the Roller Babies are back, sort of, in a new campaign that lets us observe “the effect of Evian on your body”. And Evian is inviting you to join in, helping them make the longest music video ever.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Last July Evian unleashed its viral video campaign, Roller Babies, on the web. The video, which jokingly illustrates the youthful effect Evian mineral water has on the body by showing a bunch of babies freestyle roller-skating, received a whopping 102 million views, 130,000 comments and 500,000 Facebook fans across a number of Roller Baby fan pages. Now, ten months after the online release of Roller Babies, Evian is taking a hint from the success of their viral campaign and is bringing the Roller Babies to television.
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