nTelos Wireless has hooked up with mobile content provider PlayPhone to offer PlayPhone’s subscription-based offering to its customers. Under the partnership, the mobile carrier’s subscribers will have access to PlayPhone’s ringtones, games, videos, wallpaper and other content both on-deck and through the nTelos Web site.
According to PlayPhone founder and CEO Ron Czerny, the deal also makes PlayPhone “the first direct-to-consumer mobile content provider in the US to actually power a wireless carrier’s mobile entertainment offering.” Its catalog includes content Sony Music, Disney and Vivendi along with many other record labels, game publishers and media companies.
