LinkedIn went into damage-control mode to try to quell the controversy over its recent launch of social ads, which took a page from the Facebook playbook and used the names, photos, and activities of members of the professional networking site in advertising.
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The first initiative spawned by LinkedIn’s announcement earlier this month of changes to its privacy policy reared its head Thursday, when the professional networking site announced changes to its advertising platform.
Professional network LinkedIn updated its Company Follow feature, adding more customization, updating its appearance, making connections more clear, and adding a new Careers Tab for professionals and companies.
Director of product management Ryan Roslansky went into more detail on the LinkedIn Blog:
Since we launched Company Follow in April, we’ve had over 30 million professionals now following over 1 million companies either as job seekers, employees, partners and suppliers, or just followers.
The first thing you see with the latest version is a newly redesigned look and feel of the page itself. In addition, companies’ new updated pages keep members in the loop with customization of relevant updates from the company, whether it be blog posts, jobs, company news, or corporate Twitter feeds.
The second biggest change you’ll notice is the personalized, insightful view of the company that now makes it easier than ever for you to see your first- and second-degree connections while researching the company, as well as more information on the daily activity of that company on LinkedIn.
It provides a very unique perspective on how the company has evolved on LinkedIn over time, the representative profiles of employees at the company, and the composition of the company’s employee base. This information can come in very handy for professionals ranging from job seekers to those in business development.
