Sales professionals see the value of social media, but are still in the early stages of measuring ROI, according to a report conducted by Forrester Research and commissioned by Hearsay Social.
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.
Groupon has selected Christopher Muhr as its sales chief, taking over from Darren Schwartz, according to Reuter’s newswire.
“Reachoo makes it easy to produce a quick video, upload it and get the word out to millions of people on the web, instantly. In fact, we’ll be launching an iPhone and Android application in a few weeks to let you shoot, edit and upload your video all from your phone,” says Pham.
What are you trying to accomplish with your social media marketing program? If you can’t answer this question, you should abstain from tweeting, wall-posting and any other form of publishing until you can. It may sound a bit harsh, but this is a real problem: it means you haven’t set any objectives. A social media marketing program that delivers results without clear objectives up front does so coincidentally.
Every time I hear artists bellyaching that they are in the poorhouse because of the Internet, I wince in pain. Even if you’re not selling CD’s, there are a million and one other ways to parlay your musical success into a small fortune.
Congratulations! Your blog just became a better marketing tool to sell your home.
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