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Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Cultivation vs. Conversion: Set the Right Social Media Marketing Goals

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What are you trying to accomplish with your social media marketing program? If you can’t answer this question, you should abstain from tweeting, wall-posting and any other form of publishing until you can. It may sound a bit harsh, but this is a real problem: it means you haven’t set any objectives. A social media marketing program that delivers results without clear objectives up front does so coincidentally.

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Nothing Is Free: Musicians Make Money

lastfmEvery time I hear artists bellyaching that they are in the poorhouse because of the Internet, I wince in pain. Even if you’re not selling CD’s, there are a million and one other ways to parlay your musical success into a small fortune.

And Last.fm has proven that even free makes money. Read more