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Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Cultivation vs. Conversion: Set the Right Social Media Marketing Goals

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What are you trying to accomplish with your social media marketing program? If you can’t answer this question, you should abstain from tweeting, wall-posting and any other form of publishing until you can. It may sound a bit harsh, but this is a real problem: it means you haven’t set any objectives. A social media marketing program that delivers results without clear objectives up front does so coincidentally.

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Nothing Is Free: Musicians Make Money

lastfmEvery time I hear artists bellyaching that they are in the poorhouse because of the Internet, I wince in pain. Even if you’re not selling CD’s, there are a million and one other ways to parlay your musical success into a small fortune.

And Last.fm has proven that even free makes money. Read more