Financial Times is serious about tablets, as paidContent reports that anyone on the publisher’s staff of 1,800 who purchases an iPad or other tablet device will receive a rebate of £300 ($480), which could mean a bill of £540,000 ($864,000) if everyone takes advantage of the offer.
Staffers who already own tablets are also eligible for the rebate, according to paidContent.
From a memo to staff by FT Group CEO John Ridding, via paidContent:
I’m pleased to let you know that we are launching today a new initiative that will allow FT staff to claim a £300 (€350/$480) subsidy for the purchase of a personal iPad or tablet. This will run from today until June 30.
The FT is making this investment because digital channels and tablet devices are becoming increasingly important for us and the media industry in general, and as recognition of your contribution to our strong performance this year.
