With viral marketing the idea is to throw something out there and see if it sticks. If it sticks then you move forward with it. If it doesn’t, well, you try something new. But it looks like Juicy Fruit didn’t get the memo.
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This morning the winners of the 2009 Webby Awards were announced. In addition to winners in 72 categories, special Webbys are being presented to Jimmy Fallon as Person of the Year. Trent Reznor wins for Artist of the Year “for making his music available to fans for free.” Sarah Silverman wins for Best Actress and Family Guy‘s Seth MacFarlane wins Film & Video Person of the Year.
Other winners include The New York Times for Best Copy/Writing, Best Practices and video awards for “Pogue’s Posts” and “The Frugal Traveler: Budget Europe.” The Huffington Post wins best political site. NBC.com wins for best Variety video for Late Night with Jimmy Fallon. They also won for best full episode player. And the BBC’s Website beat out Salon.com, msnbc.com’s Spectra Visual Newsreader, The Daily Beast and The Huffington Post for best News site.
The Webbys will be presented June 8 in New York City during a ceremony hosted by SNL’s Seth Meyers.
The full list (and it’s long) is here. And which media organization got the most awards? After the jump…
