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Cubes: An Inside Look at Scholastic’s Global HQ

In this episode of “Cubes,” we tour the corporate world headquarters of Scholastic. The company known for Harry Potter, The Hunger Games, and, of course, Clifford the Big Red Dog is based out of two conjoined buildings in Manhattan’s SoHo district. The space includes Scholastic’s flagship bookstore, a huge rooftop terrace, one-of-a-kind Harry Potter memorabilia, and a 4,000-square-foot auditorium that recently hosted a performance from Taylor Swift.

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Scholastic Debuts New Line Of Interactive Apps



Scholastic Media
has introduced a new line of kids’ book iPad apps called “Touch & Tilt.”

The launch of the line includes three apps: I LOVE YOU THROUGH AND THROUGH, THE MAGIC SCHOOL BUS: OCEANS and GO, CLIFFORD, GO! The children’s books are all interactive, and include features such as narration, music, sound effects, interactive learning games and the ability to move the story as the reader turns their iPad. The above video illustrates these features in the Clifford app.

Deborah Forte, president of Scholastic Media and Executive Vice President of Scholastic Inc had this statement: “Interactive media is all about kids owning the experience, and Scholastic is delighted to introduce interactive reading experiences that truly put children in the driver’s seat.”

Scholastic Launches Social Network

Scholastic has launched a new social networking site today called YouAreWhatYouRead.com.

The site lets readers build online profiles based on the five that have most shaped their lives. Users are encourages to create a “Bookprint,” the list of books that have influenced their live and share this “Bookprint” with others.

The site is not limited to books by Scholastic and includes books from any publisher. Publisher’s Weekly has more: “Scholastic books don’t appear to get special billing on YouAreWhatYouRead.com, and nearly every book in print from any publisher is available for users to catalog on their profiles. There is a strong celebrity angle to the site, with visible profiles for more than 130 well-known personalities ranging from Bill Gates to Whoopi Goldberg.”

Scholastic Finds Kids Have a Growing Interest In eBooks

Despite the growth of eBooks, according to a new study published by Scholastic and Harrison Group called the 2010 Kids and Family Reading Reporttrade. The study found that 66% of kids ages 9 – 17 agree with the statement, “I’ll always want to read books printed on paper even though there are ebooks available.”

Still, digital is growing with kids. In the study, which examines looked at the reading habits of children 6-17 across the country, only 25% of kids have read a book on a digital device, but 57% of kids say they are interested in reading an eBook, and a third of children age 9-17 say they would read more books for fun if they had access to eBooks on an electronic device.

Interestingly, the found that kid’s view of reading is pretty broad. According to the report, 25% of kids aged 9-17 think that texting back and forth with friends counts as reading and 28% of them think that reading comments on social networking sites counts as reading.

Via NYTimes.com.