Another web-based company is going the route of virtual goods. Scrapblog, the online tool for creating, sharing and printing scrapbooks online, is soft-launching the Scrapblog Marketplace this weekend with a full release scheduled for Monday. What does this marketplace provide? Additional digital content from companies and designers in the scrapbooking industry through a series of stores. Premium content will include things like specialized backgrounds, stickers, badges, and more. Users will need to purchase credits which can be redeemed in exchange for the extra goods.

It makes sense for Scrapblog to start charging for more premium features and “accessories,” if you will, especially as this is how physical scrapbooking retailers make their money. Not only will this provide additional revenue for Scrapblog but it extends a wealth of features and montization options to end users, brands and designers. It’s a method that many have used in the past, from photo-editing and sharing sites like Picnik to virtual avatar services like Meez.
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