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Facebook Delves Deeper Into Search (Bloomberg Businessweek)
Searching the social network could get a lot better in the near future. About two dozen Facebook engineers, led by a former Google engineer named Lars Rasmussen, are working on an improved search engine, say two people familiar with the project who did not want to be named because the company is in a quiet period ahead of its IPO. AllFacebook Speaking of the IPO, speculation about Facebook’s search initiatives heated up when the social network announced its intentions to go public February 1. That week co-founder and chief executive officer Mark Zuckerberg posted a picture of his desk, in which a MacBook displaying what looked like a Facebook page with a large search box was visible. SocialTimes Google, which owns 67 percent of the search market in the U.S., has a clear advantage in being able to index sites from across the Web, while Facebook appears to be working internally with pages and profiles. Mashable Facebook founder Mark Zuckerberg has consistently downplayed the level of direct competition between Facebook and Google. “I don’t think that this is going to be the type of situation when one company wins all this stuff,” he told Charlie Rose of PBS last fall. Tom’s Guide So how will this new search engine affect Facebook’s relationship with Microsoft? Zuckerberg still meets every few months with Qi Lu, president of Microsoft’s online services division, sources claim. There may be no ruffling of feathers at all, but rather a huge opportunity for two separate types of search engines to work together in harmony to create a huge Google rival, loaded with data Google probably still covets. Read more
If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.
How much information do you have stored on the Internet? I use Gmail, Facebook, Twitter, Dropbox, and LinkedIn just to name a few Internet services where I store personal information, all of which amounts to my personal cloud. In order to find something I have to access each of the services individually, which can be very time consuming. 
