Today Google announced several improvements to their web search for desktop computers and mobile devices. Features like voice search and search by image introduced for smartphones are now available on desktop computers, while two new improvements have been added to Google’s mobile web search for Android and iPhone smartphones.
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With half a billion apps mounting in Apple store, finding the right app is a real challenge. Bing, Microsoft’s search engine, brings an app discovery solution to easily search for Apple iPhone apps. Bing introduced a new app for iPhone that provides search capability and recommends other relevant iPhone apps.
Google Goggles is an image-based search tool for Android. You take a picture of an object, and Goggles scans the object, performs image recognition, and then runs a search based on what it recognizes. An update has been released to Goggles that makes sharing search history with Google useful to you by providing the ability to share your searches via email and social media sites.
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DuckDuckGo is a fast search engine that has a new Android app. DuckDuckGo speeds up the process of providing information that you are looking for by providing a snippet of information at the top of the page, before the search results, in what they call “zero-click info.”
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If you’ve tried to search for a video in YouTube over the last couple of days then you may have noticed that the YouTube Search interface has had a total makeover. ‘Search Options’ have become ‘Filter & Explore’ and offer a much wider variety of filters and means to find exactly what you’re looking for.
Performics, a performance marketing research firm owned by Publicis Groupe, has released its 2011 Mobile Search Insights Study. The results of the study are overwhelmingly positive for mobile search space with 77 percent of the participants using mobile search more than five times a month . The study shows that 32 percent of the users polled said that they use search on mobile devices more than on PCs, whereas an astounding 75 percent stated that mobile search has made their lives easier.
Mobile now commands 5% of the over all search spending in US and 97% of that market has been cornered by Google, according to a report by banking and investment firm Macquarie Group, using Efficient Frontier data. The report estimates that the mobile search spend could grow to $1.1 billion by the end of this year, which would represent a rise of 10% compared to 2010.
The fact that “Google” is now longer just a company name but a verb in every language means it was, of course, major news last week when the online search giant announced it would change the way it carries out its Web searches. With the announced upgrade to its ranking algorithm, Google said it intended to beat back low-quality search results and deliver higher quality contents. What does the change really mean, and how is it working for you?
Google released their video Zeitgeist 2010, bringing the year’s most popular Google searches to life and setting the year to music. So what did you search for in 2010?
Marketers need to take a closer look at the importance of creating, securing and managing an impactful local presence across multiple online platforms.
