SEO, keywords, cost-per-click… anyone in the search marketing sphere will be familiar with this terminology. This once exclusive domain – consisting of optimizing search results for specific keywords related to particular businesses through Google, Yahoo and other search engines – is now being infiltrated by social media. According to the 6th annual “State of Search Engine Marketing Report 2010,” conducted by the Search Engine Marketing Professionals Organization, we might be seeing terms like social search and social graph enter the search marketing jargon and completely change the way corporate websites attract and retain viewers.
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