Posts Tagged ‘SEO’

AJ Kohn over at Blind Five Year Old has put together what must be the most rigorous, complete Google+ SEO guide around, and it’s going viral like gangbusters.  It looks at the various angles of how Google+ is impacting search, and then follows it with a best practices section which explains how to leverage this [...]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Can you really do targeting through corporate blog content? I know it sounds crazy, but this is actually easier to accomplish than you think. In fact, it’s something I’m doing right now with Inside IPO at IR magazine. Using a corporate blog to bring in a targeted audience is pretty easy when you have your search engine optimization plan nailed down.

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Many startups on the path of fundraising will endure a fair share of comedy and pain. Some investors will seem incredible savvy and others will tout themselves as “internet investors” specializing in Consumer Web – then ask you what SEO is. Some will say your cap is too high and others won’t understand your business [...]

The reported is called The 2011 Social Shopping Study, which is formulated from surveying more than 1,000 consumers about their online shopping experiences and habits. The survey even covered how engaged they were with brands and retailers that are connected to online channels, including in-store purchases.

This is a story about the recent collaboration of GoJane, a fashion website for tweens, and Turn To. But more than that, it’s a story about the new and innovative ways that marketers are tapping into online worlds to gather information about their consumer—in this case, tweens.

Search Engine Optimization is becoming a real consideration for companies looking for the extra edge online. As JC Penney has learned, however, not anything goes in the attempt to attract the world to your online home.

Big news for web marketers out this week: Bing and Google both confirmed that your presence on Facebook and Twitter will affect your SEO ranking. This is something that has been suspected for some time in the SEO community, but this week’s confirmation means much more certainty for web marketers and social media optimizers going forward.

–JENNIFER PULLINGER

Michelle Madhok, founder and CEO of SheFinds Media, started the online media company with the launch of a single site in 2004, big on ideas and low on outside funding (read: none). Thanks to her scalable business model, SheFinds added a second property, MomFinds, and continues to grow. Ahead of her talk on starting a new media business at the Mediabistro Career Circus August 4, she tells writer Jennifer Pullinger the No. 1 thing she wished she knew when she started her own media business.

“I wish I’d known how vital SEO was to getting traffic to the site. Targeted SEO to pages where we promote products is how we make a great deal of our income. There are so many tools out there to optimize the pages, I wish I’d known about them when I started the business and built the initial site.”

Michelle Madhok shares tips on starting your own media business in her upcoming panel discussion at Mediabistro Career Circus on August 4 in New York.

“Its a myth that Twitter links are nofollow”search guru Danny Sullivan told me at his conference, SMX West. Danny warns readers not to be fooled because links in tweets are marked “nofollow” on Twitter.com – Twitter should be part of your SEO strategy. I later confirmed Twitter’s SEO value with Google’s findability guru Maile Ohye [...]

One of my favorite sites that I read daily is Business Insider, a site which meshes together technology news with business and finance news, combining all of my favorite topics. On occasion we are fortunate to be included in Business Insider’s site, however more recently there have been a number of instances where we weren’t [...]