Offerpal Media, one of the advertising platforms that works on social applications, communities, games and more, has announced the close of a $15 million Series B round of funding led by D.E. Shaw Ventures. Participation also comes from existing investors InterWest Partners and North Bridge Venture Partners. The funding will go towards the development of its monetization platform, along with the creation of new tools for web publishers to earn revenue online.

The last we heard from Offerpal, it had created an “onboarding” feature for MySpace applications, meaning developers leveraging the MySpace platform could more readily implement Offerpal’s advertising services. At the time of launch, it was too soon for us to know whether or not Offerpal’s claims to experience nearly equal activity on MySpace as it is on Facebook means anything for engagement and end-benefits for advertisers and developers using Offerpal’s CPA model.
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