SendMe Mobile is announcing today that it has raised a $12 million series D round of funding. The total amount of funding for this mobile company has not been disclosed, but its series C round a year ago amounted to $15 million and the funds raised have enabled SendMe Mobile to pursue a great deal of development and product releases, as well as the acquisition of mbuzzy for the expansion of its network.

Below is an excerpt of an interview with SendMe’s CEO and co-founder, Russell Klein. He speaks on the current focus of the company as well as the upcoming plans for putting this latest round to work.

Kristen Nicole of Social Times: As a mobile company, what is your focus?

Russell Klein of SendMe: SendMe Mobile is 100% dedicated to the “direct to consumer” sector of the wireless entertainment ecosystem. At the company core, SendMe runs a series of our own brands, all built off our core proprietary platform. It’s all geared towards creating engaging experiences for the target demo of first-time cell phone owners to recent college grads and oftentimes leverages premium SMS as the billing model of choice. At our heart, we consider ourselves to be building the “Viacom of the web to mobile industry” by focusing on creating a series of owned and operated brands that are built off the SendMe core technology platform, that cater to a tightly-defined demographic.
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