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Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

Who Is Actually Using Google+? [Infographic]

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Is Google+ a ghost town or is it a speakeasy with a cup full of moonshine waiting for those brave enough to knock on its door? We used our Google+ analytics tool GPlusData to find those people and pages who had a.) posted within the last week and b.) gotten some response from their followers other than crickets and spam. It wasn’t that hard, actually. Here are the top 9 (and 3 of our favorite posts).

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Google’s Eric Schmidt to Unload 42 Percent of Shares

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Google executive chairman Eric Schmidt plans to sell off approximately 42 percent of his shares in the company in 2013, according to a filing with the U.S. Securities and Exchange Commission. Google’s stock is at an all-time high, making it a good time for the company’s former chief executive to cash out while co-founders Sergey Brin and Larry Page continue to run the company.

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Google+ Referrals Drop Sharply: Facebook, StumbleUpon, YouTube Lead the Way

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There are many ways to gauge the strength of a social network: users, page views, monthly active users and time spent per page are all effective.  One that I like to look at is referrals, which look at how often a social network is sourcing a link to great content.  For instance, if a blog post goes viral and gets 100,000 views overnight, it’s interesting to look at the breakdown and see where all the viewers came from.  Netmarketshare is a company that tracks this type of data, and their November outlook has revealed that Google+ is losing its power to refer content.

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