Variety will allow a small leak through its paywall, launching a news blog Tuesday that will be visible free-of-charge, TheWrap.com‘s Sharon Waxman reported.
The blog will feature casting and deal news, mainly from film editor Josh Dickey, along with film reporters Justin Kroll and Jeff Sneider, according to TheWrap.com, which added that the trade newspaper’s Web site has been behind a paywall since December 2009.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Sharon Waxman swept through New York last week looking for a TV editor for her site “The Wrap” and it looks like she’s plucked TVWeek editor Josef Adalian for the job.
Launched earlier this year by Waxman, the former Hollywood correspondent for the New York Times, “The Wrap” is a mix of original reporting, exclusive contributions and pick-ups from other sites — think, a Huffington Post for entertainment.
Adalian was recently named editor of TVWEEK.com. He’d been deputy editor of the publication (which is now online only) and prior to that had been at Variety, covering television there for a decade.
In a release, Waxman says, “Joe is one of the most knowledgeable, authoritative journalists covering television. His reporting is a must-read for anyone serious about following this part of the industry. We are delighted to have his voice contribute to the A-team we are building at TheWrap.”
Adalian begins this summer based out of Los Angeles.
Former New York Times Hollywood correspondent Sharon Waxman has taken the wraps off Thewrap.com, a news site for the entertainment industry.
Marketwatch.com’s Jon Friedman spoke with Waxman about how the new venture will be different than what’s out there.
“Our competitive advantage is not only the big stories we can break,” she said. “We feel that there is a need for someone to be talking about the transformational changes that are going on in the media and entertainment industries. Traditional publications don’t (seem) very differently from the way they did 20 years ago.”
In addition to breaking entertainment news, Waxman hopes to have “Hollybloggers:” writers who are well known in the Hollywood community.
“Why am I doing this? I see an opportunity. If I don’t do it, someone else will,” she tells Friedman.
