Sherrill Mane

Mediabistro Courses

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!  

IAB, ANA, 4A’s Announce Making Measurement Make Sense Initiative

The Interactive Advertising Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies (4A’s) used the IAB’s Fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data at La Quinta Resort & Club in Palm Springs, Calif., to announce an initiative called Making Measurement Make Sense, which is aimed at developing digital metrics and cross-platform measurement solutions to improve marketing and ease media-management decision.

Management-consulting firm Bain & Co. and strategic-advisory firm MediaLink will support the initiative introduced by the IAB, the ANA, and 4A’s.

The trade groups said the three primary objectives of Making Measurement Make Sense are: defining standard metrics and measurement systems that are transparent and consistent to simplify the planning, buying, and evaluating of digital media; analyzing the current digital measurement situation from a business perspective; and driving industry consensus around the solutions.

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