Sherrill Mane

Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

IAB, ANA, 4A’s Announce Making Measurement Make Sense Initiative

The Interactive Advertising Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies (4A’s) used the IAB’s Fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data at La Quinta Resort & Club in Palm Springs, Calif., to announce an initiative called Making Measurement Make Sense, which is aimed at developing digital metrics and cross-platform measurement solutions to improve marketing and ease media-management decision.

Management-consulting firm Bain & Co. and strategic-advisory firm MediaLink will support the initiative introduced by the IAB, the ANA, and 4A’s.

The trade groups said the three primary objectives of Making Measurement Make Sense are: defining standard metrics and measurement systems that are transparent and consistent to simplify the planning, buying, and evaluating of digital media; analyzing the current digital measurement situation from a business perspective; and driving industry consensus around the solutions.

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