Mobile marketing agency Ping Mobile has partnered with ad-supported content provider Myxer to provide Myxer’s advertisers with new promotions and other marketing solutions. Ping will also resell Myxer’s ringtones and other content to Ping clients.
Ping’s customer base trends towards media outfits, with a major focus on cable TV providers who resell Ping’s services to their advertisers. According to Ping Mobile president Shira Simmonds, Cox Media, its largest client, sought out Ping’s mobile solutions because it needed a new way to entice advertisers. With revenue from TV spots declining and advertisers cutting their budgets, Cox looked for new models and determined that mobile coupons were a good place to start.
