Professionals are turning to their networks and other experts to make decisions about their next smartphone, tablet, or other gadget on LinkedIn, according to the results of the company’s annual Consumer Technology study. Michael Weir, who leads LinkedIn’s Marketing Solutions efforts in the technology sector, offered some additional insight as to how people use social media before and after they buy a new gadget.
Microsoft, hoping to gain traction for its Bing search engine by souring holiday shoppers against Google’s new paid listings in that company’s Shopping search, launched an aggressive ‘Don’t Get Scroogled’ campaign today.
Facebook and Twitter might be the ruling social networks for sharing Cyber Monday deals, but niche sites like Pinterest, Reddit, and Foursquare are climbing into the social deal space in ways that are comfortingly familiar.
Today is Thanksgiving—a day to spend time with our families and focus on the things we’re thankful for. But as soon as we’re stuffed with turkey, cranberry sauce and pumpkin pie we’ll forget about what we’re thankful for and catch the shopping bug.
YouTube has made changes to its video advertisements that make it easier for consumers to click on an ad and buy a product, AdAge reports. Juicy Couture and fashion site Asos have both rolled out new videos that feature the new ads.
Google will now let shoppers review products and see their friends’ reviews in the search results in Google Shopping, the company announced today. User reviews have long been a part of Google’s search results, but recently the company has been leaning toward professional opinions. So the question is, why do shoppers want opinions from friends?
Have you ever wished your friends were around to give you a second opinion while you were shopping for clothes? Brazilian fashion retailer C&A has found a way to give you a second, hundredth and even thousandth opinion with a social campaign they are calling Fashion Like.
To get in the holiday shopping spirit we decided to put together a list of fun holiday present and shopping videos to inspire last minute gift ideas (or at least a few laughs).
There’s no denying that the way we shop is changing drastically and a fun motion infographic from Resource Interactive is exploring these changes.
The information answers questions like what items people were most excited about purchasing, where they plan to make most their purchases and whether they were shopping for themselves or someone else.