Choosing either home broadband service or a mobile device, Hong Kong people 18 years or older devote more time than any other country watching videos, gaming, shopping and sharing online, according to the BlogHer 2011 Social Media Matters Study.
First, it consolidates the best daily deals from an area into one single platform. Second, it lets recipients promote deals they have received to their social circle of friends, thus turning deals into commission makers.
OpenSky has grown since the change without any marketing efforts. In a time space of a few weeks or more, the site holds 200,000 members and one million unique visitors. Those members have created 800,000 connections; they follow on average 4 curators each. Tailoring 50 notable curators instead of 5,000 bloggers, the site is selling hundreds of thousands of dollars worth of product each week.
There are some mobile marketing campaigns that simply “wow” you. This is one of them. Tesco (AKA Homeplus) in South Korea is the second largest supermarket in South Korea. Their solution to competing with their larger (more supermarkets) competitor was to create virtual stores using large wall spaces in subway stations that are full-size photos of their supermarket products. Customers use thei smartphones to scan QRcodes to a virtual shopping cart. Once the order is complete, the items are delivered directly to them after they arrive at their homes.
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Somehow, it is hard for me to imagine a credit card feature in China. Yet, the credit card program will have a global influence as a test to see if the combination of credit card, social, location and mobile services will work.
Unless you never cook a meal or never get the munchies, you or someone in your family inevitably has to make a trip to the grocery store. GroceryIQ is a combination of smartphone app and web service that makes it easy to create shopping lists and share them with family members.
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Shopkick helps retailers leverage smartphones to increase traffic in stores by providing ways for users to earn discounts on products. Since Shopkick first launched it has added several big name retailers like Kmart, Target, and Walmart, to their list of participating retailers, providing plenty of opportunities for users to take advantage of the savings.
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An often stated complaint about the Android Market is that it is too difficult to discover new apps. The issue lead to third party developers like AppBrain to provide apps that interface with the Android Market and provide more ways to view and discover apps in the market. Google, however, has been working on improving the Android Market,
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ChoozOn’s mission is to connect brands and their customers in new and enduring ways. ChoozOn will help people get the most from their consumer network.
One of the first class of apps available for smartphones was shopping apps like ShopSavvy, which help you find the best prices of items, either by scanning their bar code or searching on the item’s name. You can buy items on your phone using apps from Amazon and Best Buy, and you can get discounts and rewards using shopkick or Groupon. A company called Modiv Media has created an app called Scan It! that speeds up the store checkout process.
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