Facebook games are not about rigorous technical requirements, and are among the easier types of games to create. What they really require is an insight into people’s social behaviour and their ideas of fun. Given those considerations, it comes as no surprise that one of the largest, most fun brands around is entering into social gaming as Six Flags launches Six Flags Mascot Park.
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As we’ve been reporting recently, the location-based advertising game is attracting big brands almost daily, and Six Flags is the latest to jump into the FourSquare bandwagon. The new partnership will be available to fans throughout all 11 of the Six Flags parks in the United States, and will take place between June 10th and September 7, 2010. Players will be able to earn special badges for checking in at the theme park and getting badges will also enable players to have a chance to get special prizes including a chance to win prizes.
A cascade of free to play applications are hitting social networks as brands notice the economic sensibility of social games. From sports companies to media powerhouses, we’re seeing a cascade of free to play applications being launched on social networks. Joining the pack, the popular theme park chain Six Flags announced it will be releasing a new social and interactive game with partners Noise and Making Fun called Six Flags Mascot Park that encourages competition amongst players. The company will look to leverage its brand equity and layer it with creative game play and monetization but will face fierce competition as user acquisition becomes tougher by the day.
