Posts Tagged ‘SlideShare’

LinkedIn to Acquire SlideShare | Facebook Sets IPO Range | Future Bright for Social Media Ads

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LinkedIn Spends $119 Million on SlideShare — the YouTube of Slide Shows (Mashable) Professional social network LinkedIn on Thursday snagged presentation-sharing platform SlideShare for $118.75 million. SlideShare now attracts 29 million monthly visitors, while LinkedIn sees 107 million unique monthly visitors. GigaOM The acquisition, which involves 45 percent cash and 55 percent stock, gives LinkedIn another way to connect its users, who are often communicating and promoting themselves through PowerPoint presentations, slide shows and other content. TechCrunch The move makes a lot of sense from a product point of view. SlideShare recently deepened its integration with LinkedIn, and the two companies have compared their relationship to chocolate and peanut butter for professionals. The San Francisco Chronicle The Mountain View-Calif. based company, whose shares have more than doubled since its initial public offering last May, said membership increased to 161 million from 150 million in the fourth quarter. The company is signing up more professionals for its subscription services and attracting advertisers who want to reach the growing user base. CNBC LinkedIn reported quarterly earnings and revenue that beat Wall Street’s expectations. The company posted first-quarter earnings excluding items of 15 cents per share on revenue of $189 million. Net income rose to $5 million, from $2.1 million in the same quarter a year ago. Read more

No Projector? Use QR Code & SlideShare to Share a Presentation on Smartphones

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I’m scheduled to make a presentation to a professional organization on Thursday afternoon. Unfortunately, the venue is a restaurant and doesn’t have a configuration appropriate for a traditional projector and screen arrangement. Here’s what I’m going to try for the first time that day to work around the physical constraints.
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Twitter Teams Up with blip.tv, Instagram, Rdio, SlideShare, Dipdive

Twitter announced content partnerships with blip.tv, Instagram, Rdio, SlideShare, and Dipdive, as announced in a post on the Twitter Blog by Jodi Olson of its corporate-communications team. Highlights:

We’re on a mission to give you more great multimedia content on Twitter, and today we’re adding five new companies to bring you independent TV shows, photos, works of art, slide presentations, and entire songs, all right inside the details pane. Twitter users can access embedded media from more than 20 partners in total, including these new companies:

blip.tv: Watch more than 50,000 independently-produced Web TV shows.

Instagram: View mobile photos, personalized with Instagram’s colorful filters.

Rdio: When a subscriber Tweets out a song, you can listen to full-length songs right inside the details pane, for the first time ever.

SlideShare: Read and share entire presentations, directly on Twitter.

Dipdive: See photos, videos and new works from Dipdive’s community of artists.

In the next few months, we’ll integrate with more content partners. For Twitter users, this means that 140 characters can contain a world of multimedia content, and instantly connect you to video, photo, music, and media services all across the Web.

Freemium Summit East: When Free Isn't Enough — Transitioning from Free to Freemium in the Consumer Space

A panel at Freemium Summit East in New York Monday, “When Free Isn’t Enough — Transitioning from Free to Freemium in the Consumer Space,” featured Ning vice president of business operations Anne Driscoll, SlideShare co-founder and chief technology officer Jonathan Boutelle, and HootSuite founder and CEO Ryan Holmes discussing their companies’ experiences in transitioning users from free services to paid models.

Driscoll started out by discussing the basic premise of Ning: Every group, business, and organization needs a Web site. Social has gone mainstream. Every Web site will be social. She added that Ning brings to the table creative freedom and control; seamless local integration; a robust, scalable open platform; turnkey monetization solutions; data and insights; and privacy control.

In detailing why Ning decided to transition from freemium to a paid model, Driscoll said that in April, Ning contained 325,000 networks, but the 15 percent that were paying some sort of premium represented 80 percent of its traffic. So the company reset its goal to build the very best product for its customers and align its resources to support profitability.

She went into detail on dealing with advertising, saying that it turned Ning into an über-publisher and adding, “When you run advertising, you have to do a variety of different things. You have to make sure your platform and everyone on your platform is safe. If abuse happens, you don’t get paid.”

Ning’s schedule: On April 15, it announced the end of free networks. On May 4, Ning announced new plans, as well as sponsorship plans for its educational users. On June 16, the company detailed its new revenue channels. On June 24, it revealed its partnership with Pearson, and ditto for WEGO July 19. Finally, on. July 20, it launched its Mini, Plus, and Pro plans.

Driscoll’s four takeaway points: It’s OK to ask for money if you offer a great service. You will never make everyone happy. You need huge volume or differentiated audiences to make ads work. Free didn’t enhance our product positioning

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