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Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!

5 Places to Use your Smartphone for Personal Use

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Let’s get personal about our smartphones. We love them for business, and they’re a wonderful tool that makes every part of our lives easier. “Whether [you use your smartphone] as a second screen while viewing advertisements, settling a debate at a bar, looking for a specific address, whatever the place or time, your smartphone is the ultimate link to take immediate action in the digital space,” says Mike DiMarco, Director of Media, FiddleFly Inc. Here are 5 places you should always use your smartphone.

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INFOGRAPHIC: What Do People Do On Mobile Devices?

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iMomentous has created an infographic called, “What do people do on mobile devices?,” which looks at trends in consumer mobile adoption.

As mobile devices become more important to readers, all media professionals should pay attention to how people are using them.

Check it out: “Smart Phones have become so ubiquitous they are changing the way. We communicate personally and professionally. In this report we analyze The results of our survey of more than100 professional level workers Regarding their utilization of smart phones in the workplace. Our findings Reveal the importance of mobile technology in communicating and engaging our employees.” Read more

iPhone Purchase Intent Goes Down Slightly For First Time: Strategy Analytics

Eighty-eight percent of iPhone owners in the U.S. say they will buy their next smartphone from Apple, down from the 93 percent of iPhone owners who said they’d get their next phone from Apple, according to a new report from Strategy Analytics. This is the first time since Apple launched the device in 2007, that purchase intent for the iPhone has declined.

According to the report, 75 percent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, which is down from 88 percent in 2011.

“There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers,” said Paul Brown, director at strategy analytics’ User Experience Practice in a statement.  ”However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.” (Via Mashable).