Let’s get personal about our smartphones. We love them for business, and they’re a wonderful tool that makes every part of our lives easier. “Whether [you use your smartphone] as a second screen while viewing advertisements, settling a debate at a bar, looking for a specific address, whatever the place or time, your smartphone is the ultimate link to take immediate action in the digital space,” says Mike DiMarco, Director of Media, FiddleFly Inc. Here are 5 places you should always use your smartphone.
Remember a time when you could not go anywhere without your laptop? You used it for scheduling, taking notes, presentations, etc. These days, with smartphones and tablets, it’s almost as if a weight has been lifted off of you. Actually, it has.
Advertisers are spending 20.3 percent of their Facebook budgets on mobile ads, according to new data from Kenshoo Social. The company’s analysis of two million Facebook ad clicks and conversions also revealed that ad spends vary dramatically between Android and iOS devices.
As mobile devices become more important to readers, all media professionals should pay attention to how people are using them.
Check it out: “Smart Phones have become so ubiquitous they are changing the way. We communicate personally and professionally. In this report we analyze The results of our survey of more than100 professional level workers Regarding their utilization of smart phones in the workplace. Our findings Reveal the importance of mobile technology in communicating and engaging our employees.” Read more
Eighty-eight percent of iPhone owners in the U.S. say they will buy their next smartphone from Apple, down from the 93 percent of iPhone owners who said they’d get their next phone from Apple, according to a new report from Strategy Analytics. This is the first time since Apple launched the device in 2007, that purchase intent for the iPhone has declined.
According to the report, 75 percent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, which is down from 88 percent in 2011.
“There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers,” said Paul Brown, director at strategy analytics’ User Experience Practice in a statement. ”However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.” (Via Mashable).
Giving a kid a smartphone is a really good way to entertain them while you are busy, but parents who do so should consider protecting their kids from viewing or even purchasing content that you don’t want them to see.
To help do this, PC Magazine has put together a great list of parental control apps for Android devices that can help keep a phone safe for kids.
For example, the publication reviewed eBlaster Mobile, a $70 app that lets parents stealthily track kids’ device behavior. Check it out: “eBlaster Mobile is a decent mobile monitoring tool for keeping an eye on a young smartphone owner, but savvier users will know how to circumvent the app by turning it off or rooting their Android.”
The preliminary program for our Smartphone & Tablet Games Summit is announced. Join us in San Francisco on June 26th for panels, discussions, and networking with leaders in the mobile games space. Early registration pricing is $299 and effective through today, April 18th.
It seems as though lately every app that I test includes some form of social network integration. According to a Gigom article, which cites data from Localytics, more apps support sharing with Facebook than other social networks, but Twitter users more actively share by a factor of 3 to 1.
Earlier this year we wrote about how Android users are not buying apps. Earlier reports also stated that iPhone users buy more apps than Android users. Well, a Gigaom article suggests that those numbers are changing, but with a twist. According to the article, which cites data from Distimo, in-app purchases account for 72% of the revenue from the App Store, and a significant number of in-app purchases are being made with free apps.
Choosing either home broadband service or a mobile device, Hong Kong people 18 years or older devote more time than any other country watching videos, gaming, shopping and sharing online, according to the BlogHer 2011 Social Media Matters Study.