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Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!

Texting: A New Tool in The Fight Against Hunger and Obesity

textdrive304In battle for healthy living, striking the balance between hunger and obesity has never seem as challenging or ironic as it does today. For some countries obesity is a major hazard while in others, hunger. Can the technology behind texting and cell phones come to aid for both?

For residents of Stoke-on-Trent, the technology help comes in the form of voluntary texting reminders – to eat more fruit, to walk a little more, or to snack less. Read more

Now You Can Reach Almost Anyone via Facebook Messenger

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People (5)Facebook released an update to its Messenger app that allows you to reach anyone using the app whose number you have, not just your existing Facebook friends.

The update lets individuals text their contacts from within the app, rather than switching to Facebook, their phone’s SMS client, or any other chat app. For those still paying per text, it could be a real money saver. Of course, not everyone has signed up for Messenger, so it may depend how popular Messenger is with an individual’s group of friends and family whether it’s relevant.

A fresh design, more speed, swipe navigation, and icons showing who among your contacts is on Messenger and active round out the update. Read more

Elevator Pitch: Burn Note Raising Funds to Keep Messages Private

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In this episode of “Elevator Pitch,” Burn Note founder Jacob Robbins explains how he plans to take his private messaging system to the next level. Competitors like Snapchat may be all the rage with the younger crowd, but Robbins tells WebMediaBrands CEO Alan Meckler that his ephemeral messaging platform can also help adults make their emails more secure at work.

Read more

SMS Vulnerability for Twitter Users

SMS enabled Twitter accounts are vulnerable to hackers who can send false Twitter updates simply by knowing the user’s associated mobile number. Hackers can also use this method to change user’s profile information.

The Tweet-by-SMS function is easily hacked by falsely authenticating the originating address of the tweet – otherwise known as spoofing. Twitter has recently fixed the security flaw for short code users, but long code users should enable PIN code authentication to avoid the security flaw, though this is not available for users in the United States.

Evidently, Twitter has known about the flaw and considers it an “old issue”. Facebook shared a similar security flaw but has already fixed the error. (Via Gizmodo)

YouTube Weighs Paid Subscriptions | Sources: Microsoft Considers $1.2B Yammer Buy | Facebook to Respond to Lawsuits

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YouTubeYouTube Chief Mulls Paid Subscriptions (Reuters)
YouTube is exploring selling subscriptions to provide access to some of its video offerings, potentially providing a way for certain cable channels to be available outside the traditional “bundles” offered by cable network providers, said YouTube boss Salar Kamangar. Cable channels with smaller audiences will in the future migrate to the Web and become available on an “a la carte” basis, Kamangar said at the Reuters Media and Technology Summit on Thursday. Engadget It appears YouTube is testing a new homepage styled more like the look that recently rolled out on Google+. The current default look rolled out last winter with more focus on channels and social integration, while this new facade features more white space and list of channels and friends to the side. Los Angeles Times YouTube and Google+ are starting to look a lot more alike, and now, they will play together more too. The team behind YouTube announced Thursday that the service’s Google+ app has received an update increasing the amount of things that users can do with YouTube videos inside Google+ hangouts. The Next Web This is the perfect example of an integration that makes Google look like more of a social powerhouse with each release. This new app is available worldwide in 60-plus languages and takes all of the hard work that the YouTube team has put into playlists inside of Google+ Hangouts. WebProNews As ubiquitous as YouTube now seems, it’s easy to forget that the company is less than a decade old. In just over seven years, the video sharing website has spread all over the globe and continues to quickly expand into new markets. Despite this, YouTube only operates 46 individual country YouTube sites. This week, Indonesia became that 46th country. Read more