In this second of two posts, guest blogger Carrie Scott continues her exploration of “message convergence” — what it is, what it can mean for consumers and marketers, and what companies can do to overcome message delivery challenges.
In this first of two posts, guest blogger Carrie Scott introduces us to “message convergence” — what it is, what it can mean for consumers and marketers, and what companies can do to overcome message delivery challenges.
Exams are a lip-biting, head-pounding experience for any student, but imagine you had to write an exam in the middle of a teacher strike with only half of the course material under your belt. Talk about stress. Students in South Africa were facing this situation when a think-tank, a social network and a large group of volunteers came to the rescue in an innovative implementation of social networking in the school system. Details and implications of this move are discussed below the jump.
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As our social networks grow, so too does our power to spread awareness and calls for action pertaining to the causes we feel matter. The fundraising efforts of many grassroots, mass mobilization, celebrity, and other campaigns on Twitter and through text message has reached new heights with the response to the earthquake in Haiti, and other organizations are quick to see the power of the 140-character message.
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Earlier this month Pelago’s mobile service Whrrl launched an updated version at the SXSW conference in Austin, TX. Today, the company is revealing some useful enhancements to Whrrl v2.0, with SMS and email integration along with digital camera functionality.
You may recall that Whrrl is a mobile-to-web service that enables users to create collaborative stories around a particular event, contributing content through photos, videos and more. With location-based capabilities and an inherent community that can be built up around these collaborative events.
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