Snoop Dogg is not only one of the world’s most popular rappers, but he’s also a king of social media, with over 4.4 million followers on Twitter and over 12 million fans on Facebook. Last week he sat down with Shira Lazar on What’s Trending to talk about everything from his own online activities to meeting Mark Zuckerberg at F8 this year, engaging with fans and more.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Thanks to virtual goods, Snoop Dogg can throw an extra pool party or two: Since 2008, he’s been offering a line of Snoop-branded avatar clothing, pets, and virtual gifts on virtual worlds like WeeWorld, Gaia Online, and Zwinky. And while each of those items typically cost consumers mere pocket change, to date Snoop Dogg branded virtual items have grossed over $200,000 in sales. That’s according to a new branded virtual goods market report from Viximo and Virtual Greats (the company which collaborated with the hip hop star on moving his virtual merch.) As Snoop’s success suggests, associating a real world brand with virtual goods often equals much more sales:
->
