Posts Tagged ‘Social Activism’

Survey: Twitter Users Are More Active In Their Real Life Communities

It stands to reason that those who Tweet would be more engaged in other online social activities. But the latest Survey of the American Consumer published by GfK MRI adds a new dimension to our understanding of what makes a Tweeter tick: they are more likely than non-Twitter users to be active in their offline communities as well as online. Does this mean that Twitter users are all social and political activists at heart? Read on for more from this survey.
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Nestle Bows to Greenpeace-led Online Activism

killer-logoGreenpeace is notorious for its hands-on, creative activism, and its most recent online campaign to stop the use of deforestation in palm tree oil collection used in Nestle chocolate bars is no exception. Using guerrilla tactics to save the orangutans, Greenpeace brought the fight to protect the rainforests of Malaysia to social media. Their two month campaign spanned Youtube, Facebook, and Twitter, eventually leading to Nestle’s resolution to investigate into the practices of its palm oil suppliers, and discontinue business with those found damaging the rainforest.
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