Twitter has a better advertising business than Facebook. Here’s what you need to know:
Twitter’s Ad Business Is Growing Like Crazy: 50 Percent Since Spring
Posts Tagged ‘Social Ads’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. AdKnowledge Acquires Facebook Advertising Solution Provider AdParlor
Facebook ad solutions provider AdParlor, which has been around the block for quite some years now, has recently been purchased by Adknowledge,a move that will help this large privately held ad network move into the social ad management space. More after the jump.
LinkedIn Clarifies Policies on Social Ads
LinkedIn went into damage-control mode to try to quell the controversy over its recent launch of social ads, which took a page from the Facebook playbook and used the names, photos, and activities of members of the professional networking site in advertising.
LinkedIn Allows Advertisers To Target By Job Title, Age Group
LinkedIn, has released new features, that allows advertisers on the professionally focused social network to target users based on their job title, age group, the company that they work for, and the LinkedIn group to which they belong. This would allow marketers to users more accurately. Prior to this, LinkedIn only allowed for ads to be targeted based upon location and industry.
US Social Media Ad Spending Surges Past $3 billion, Thanks to Facebook
Ad spending on social networks in US will reach $3.08 billion mark by the end of 2011, according to revised estimates by eMarketer. This years estimated spending would be 55% ($1.99 billion) higher than what advertisers spent on social networking sites in 2010. eMarketer further expects that the ad spendings on social networks would rise by another 27.7% to reach $4 billion in 2012.
Microsoft Files Patent For New Social Advertising Product
If we are to go by the latest patent filed by Microsoft, the company could be soon rolling out their own social advertising product. The patent by Microsoft’s inventors for user generated advertising model describes the problems faced in traditional social network advertising and how their model improves on that.
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Offerpal Gets $15M to Build Out Social Ads
Offerpal Media, one of the advertising platforms that works on social applications, communities, games and more, has announced the close of a $15 million Series B round of funding led by D.E. Shaw Ventures. Participation also comes from existing investors InterWest Partners and North Bridge Venture Partners. The funding will go towards the development of its monetization platform, along with the creation of new tools for web publishers to earn revenue online.
The last we heard from Offerpal, it had created an “onboarding” feature for MySpace applications, meaning developers leveraging the MySpace platform could more readily implement Offerpal’s advertising services. At the time of launch, it was too soon for us to know whether or not Offerpal’s claims to experience nearly equal activity on MySpace as it is on Facebook means anything for engagement and end-benefits for advertisers and developers using Offerpal’s CPA model.
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