Posts Tagged ‘Social Ads’

Twitter has a better advertising business than Facebook. Here’s what you need to know:

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Facebook ad solutions provider AdParlor, which has been around the block for quite some years now, has recently been purchased by Adknowledge,a move that will help this large privately held ad network move into the social ad management space. More after the jump.

LinkedIn went into damage-control mode to try to quell the controversy over its recent launch of social ads, which took a page from the Facebook playbook and used the names, photos, and activities of members of the professional networking site in advertising.

LinkedIn, has released new features, that allows advertisers on the professionally focused social network to target users based on their job title, age group, the company that they work for, and the LinkedIn group to which they belong. This would allow marketers to users more accurately. Prior to this, LinkedIn only allowed for ads to be targeted based upon location and industry.

Ad spending on social networks in US will reach $3.08 billion mark by the end of 2011, according to revised estimates by eMarketer. This years estimated spending would be 55% ($1.99 billion) higher than what advertisers spent on social networking sites in 2010. eMarketer further expects that the ad spendings on social networks would rise [...]

If we are to go by the latest patent filed by Microsoft, the company could be soon rolling out their own social advertising product. The patent by Microsoft’s inventors for user generated advertising model describes the problems faced in traditional social network advertising and how their model improves on that.

Offerpal Media, one of the advertising platforms that works on social applications, communities, games and more, has announced the close of a $15 million Series B round of funding led by D.E. Shaw Ventures. Participation also comes from existing investors InterWest Partners and North Bridge Venture Partners. The funding will go towards the development of its monetization platform, along with the creation of new tools for web publishers to earn revenue online.

The last we heard from Offerpal, it had created an “onboarding” feature for MySpace applications, meaning developers leveraging the MySpace platform could more readily implement Offerpal’s advertising services. At the time of launch, it was too soon for us to know whether or not Offerpal’s claims to experience nearly equal activity on MySpace as it is on Facebook means anything for engagement and end-benefits for advertisers and developers using Offerpal’s CPA model.
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