Posts Tagged ‘Social Advertising’

Twitter has a better advertising business than Facebook. Here’s what you need to know:

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Social Advertising Reaching New Heights, a new infographic from Flowtown, explores what companies think of social advertising, how they’re using it and how well it seems to be working for them. Check it out after the jump.

Social innovation consistently provides new and exciting methods for individuals
to openly communicate. Wherever people congregate, whether it’s at an event on
the map or through the channels of cyberspace, advertisers find opportunity to
deliver awareness of a product or service. Advertisers constantly invent new models of product awareness to capture consumer attention. One company in particular, Appssavvy, is attempting to add advertising around social activity with a product called Adtivity.

2010 is becoming the year of the Social Shoppers for larger retailers. Smaller Retailers are becoming more receptive to the idea of Social Media being a major tool in their marketing strategy to boost sales.

‘Tis the season for calling the future. We’re looking back on a turbulent year. In 2010, the global economy slowly extracted itself from the direct aftermath of the global financial crisis, and the social media space was positively buzzing. Twitter made many bold moves, often at the expense of its ecosystem, and Facebook became greater (in population) to some of the largest countries on the planet. Print continued its slide, and the future of broadcast was, once again, called into question.

Facebook and other social networks appear to be the holy grail of advertising, allowing advertisers to tap into personal information and the social graph for extremely targeted – and thus profitable – ads. However, a new ComScore analysis of online advertising shows that advertising on social networks yields a CPM (cost per thousand impressions) of [...]