social analytics

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Social Media Users Predict Royal Baby Will Be a Girl Named Alexandra


Social analytics are great for answering the questions that no one’s asked, like what do complete strangers think Prince William and Kate Middleton will name their unborn baby? According to social media users, the Duke and Duchess of Cambridge will have a little girl and will name her Alexandra, according to data from Synthesio, a global social media monitoring and analysis software provider.

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Who’s Active on Which Social Network at What Time of Day?


Yesterday was dubbed Social Media Day, inviting a comparative look at how many users are active on which social networks at which time of day. (The ‘nets have very different peak times, but if you’re looking for a magic time to post, it’s probably late afternoon.) This infographic from Saxum marketing firm also reveals that the breakdown of active and inactive users varies substantially across the platforms.

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What Netflix Originals Reveal About Social Media’s Newest Category of Fans: ‘Binge’ Viewers

arrested development

People who watch entire seasons of television in one sitting are willing to share where they are in a series, but are careful of revealing spoilers, according to an analysis by social media research firm Fizziology. These binge viewers, as they’re called, showed very different behaviors for “House of Cards” than they are showing now for the upcoming season of “Arrested Development”: two Netflix original series that viewers can watch at their own pace.

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