A consumer’s wish is Twitter’s command with a new monitoring tool from Topsy that shows companies who and where people have expressed a desire for their products on Twitter so they can follow up with a targeted offer.
Adobe today launched a rebuilt Adobe Social, which introduces data-driven tips on how to optimize social content, integration with Flickr, Foursquare, Instagram and LinkedIn, and cloud-hosted workplace collaboration features.
Social analytics are great for answering the questions that no one’s asked, like what do complete strangers think Prince William and Kate Middleton will name their unborn baby? According to social media users, the Duke and Duchess of Cambridge will have a little girl and will name her Alexandra, according to data from Synthesio, a global social media monitoring and analysis software provider.
Yesterday was dubbed Social Media Day, inviting a comparative look at how many users are active on which social networks at which time of day. (The ‘nets have very different peak times, but if you’re looking for a magic time to post, it’s probably late afternoon.) This infographic from Saxum marketing firm also reveals that the breakdown of active and inactive users varies substantially across the platforms.
Google+ will outpace Facebook in sharing of online content among U.S. users by February 2016, according to a new study from search and social analytics firm Searchmetrics.
People who watch entire seasons of television in one sitting are willing to share where they are in a series, but are careful of revealing spoilers, according to an analysis by social media research firm Fizziology. These binge viewers, as they’re called, showed very different behaviors for “House of Cards” than they are showing now for the upcoming season of “Arrested Development”: two Netflix original series that viewers can watch at their own pace.
God has filled 226 coffee mugs today and He’s not done yet. A team of creatives based in Chicago has built a website to track God’s every move through mentions of His holy name.
Silicon Valley-based social analytics provider NextPrinciples was named a winner of SAP HANA’s One Innovative App Contest for its event-monitoring and analytics Insight-to-Action platform, which processes and delivers social analytics in real-time for large organizations.
“Family Guy” creator Seth MacFarlane might have rubbed a few critics the wrong way while hosting the 2013 Academy Awards, but most viewers didn’t think he was the worst host they’d ever seen. Social media research firm Fizziology analyzed Twitter and Facebook posts about the Oscars to find out what viewers thought of MacFarlane while he was on stage joking about Lincoln’s assassination and singing about actresses’ boobs.
Curalate, an analytics platform for marketers, is adding Instagram monitoring to its previously Pinterest-only dashboard, the company said today.