
The music video plays a role in Mrs. Obama’s “Let’s Move” campaign to fight childhood obesity, and the video will be distributed to junior high schools across the country at the beginning of May 2011. But you can see it now on YouTube with over 750,000 views and climbing.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 







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