The music video plays a role in Mrs. Obama’s “Let’s Move” campaign to fight childhood obesity, and the video will be distributed to junior high schools across the country at the beginning of May 2011. But you can see it now on YouTube with over 750,000 views and climbing.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Part of Internet Week New York this year focused on social change at a day-long “Promise” summit. That event, produced by ThinkSocial and sponsored by Pespico, showcased brands, executives and entrepreneurs using social media to affect global change. ThinkSocial is a non-profit initiative dedicated to analyzing the use of social and mobile media, and we decided to take this opportunity to look at 4 brands that promote social change through social media.
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Kiva is a non-profit organization that facilitates micro-loans to alleviate poverty. They connect budding entrepreneurs in developing and developed countries around the world to lenders using the Internet. We got a chance to talk to Chelsa Bocci, the Director of Marketing and Community Outreach at Kiva about the way Kiva uses social media for social change.
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Is it possible to put together a functional, user-friendly website and a business plan to tackle some of today’s largest social, environmental, and political problems in just 48 hours? The people at Social Innovation Camp think so, and it’s their mission to hook up graphic designers, website developers, marketing professionals and other industry experts with local activists looking to impact today’s tough problems using social media on the web. The most recent weekend-long Social Innovation Camp event took place in Tbilisi, Georgia on April 8-10, and was a huge success.
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