There’s no doubt that today’s retailers are scrambling in their pursuit of ’social’. The idea of having a direct relationship with a customer and knowing their preferences, interests and social graphs is too great a marketing opportunity to pass up. But has social commerce taken off yet? Are people actually buying anything through social media? An infographic from Argyle Social spills the beans.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Today more brands than ever are engaging fans and selling products on Facebook. Social commerce is booming. But how did we get to this point? A fun infographic from Useful Social Media outlines a history of social commerce, starting with the first virtual gifts sold on Facebook back in February 2007 and ending with some interesting facts about social commerce today.
Guest bloggers Tim Putnam of Moontoast and Debi Kleiman of MITX explore how online behavior has shifted over the last several years. People are spending less time browsing and more time consuming information from within social and publishing networks.
Yet brands, by and large, continue to try to pull people from within these experiences to their websites in hopes of converting a sale.
Putnam and Kleiman encourage brands to move from this “pull” mentality to a “push” mentality in which they take offers into the social stream to meet consumers where they are spending the majority of their time online.
What is Facebook Commerce? How does it work? And what are the benefits of F-Commerce for your brand? Find out in the video after the jump, Facebook Commerce in a Nutshell.
“If I had to guess, social commerce is next to blow up.” So says Mark Zuckerberg and, if a new infographic from Spinback has anything to say about it, he’s probably right.
Reports have it that Groupon will NOT be a part of Google’s empire. But can it build one of it’s own to rival the search giant’s?
With most speculating that Groupon will soon sell to Google, Amazon has invested $175 million in competing daily deal site LivingSocial. Local markets and internet savvy shoppers only stand to benefit.
Does checking in really work? Are consumers overloaded yet? Southwest introduces no Change Fees and a bedding company ‘spices up’ their online presence. Really, is this what consumer web has boiled down to, no change fees and sexy bedding?
John Doerr, the legendary VC from Kleiner Perkins that backed companies such as Google, Amazon and Intuit, was interviewed by PBS host Charlie Rose at the TechCrunch disrupt conference in Manhattan. His verdict: the web is facing massive reinvention via convergence of social media and mobile technologies that will pave ways for social commerce.
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