Social, once dismissed as a consumer only trend, is starting to make a real dent into business. Yammer, a social CRM product dedicated to providing a Twitter like stream of discussion for employees, just recently reported recorded revenues. Now Jive, a public company and competitor to Yammer has reported their fourth quarter revenues have increased by 53% year over year. Let’s take a look at Jive and see how their offerings stack up against Yammer.
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Yammer, a favorite social productivity tool here at Social Times, has just announced their fantastic 2011 results with a large infographic. We can see that they have 85% of the Fortune 500 as clients, and they’ve tripled their sales growth since the beginning of 2011. Pretty crazy stuff, but not unbelievable considering the strength of Yammer’s product.
I’ve been a long time fan of Yammer. Months ago, I wrote up 6 things your company can’t do without Yammer, and I stand by that today. I feel that most workplaces operate in a conversational manner, and Yammer’s stream service addresses that reality in its corporate solution — it allows employees and managers to keep up to date in public, social news feeds similar to Twitter. In fact, the easiest way to describe Yammer is to say it’s like Twitter for your business. That’s why it’s no surprise that Yammer has tripled their year-over-year sales in 2011.
TechCrunch is reporting that a group of investors including Mark Cuban, Jason Calacanis and Google Ventures are putting a lean $1M into Social CRM Startup Nimble. Nimble, like Gist which was acquired by Research in Motion, is a software service that lets you unify all your customer contacts into one place so you can manage your relationships better. This is the promise of CRM services, and Nimble seems to deliver.
