Consensus is that companies with social cultures are more successful engaging and marketing using social media. IBM has been “walking the social media walk” for four decades, a formidable task for a company that currently has a globally dispersed team of 400,000.
The scope of IBMs internal social media impact is staggering: citing 17,000 individual blogs, a million daily page views of internal wikis, 25,000 tweeters and 300,000 LinkedIn profiles doesn’t do justice to the scale of the brand’s social footprint.
Does it work? I asked four IBMers to tell us how social media helps them do their jobs. You’re bound to find ideas in their stories to help you in yours.
