
The final panel of the day was about app engagement. The idea of the panel was to address the concerns of developers who are trying to better understand how to monitor their apps and what to look for in order to grow their app. The panel was joined by Immad Akhund of Heyzap, Suhail Doshi of Mixpanel, Manu Rekhi of Myspace and Jeffrey Tseng of kontagent.com. The key takeaways were that focusing on the right indicators is important and there are best practices developers can follow, both in measuring and implementing, that can help developers see an increase in retention and engagement in their social apps. Read more after the jump.



