Making the most out of monetization platforms is a subtle yet important challenge for many because revenue is the blood line of social games. Discussing the optimization of the monetization funnel was a panel consisting of the founder of Sometrics Ian Swanson, VP of Sales and Marketing at Nexage Jon Phenix, Chief Architect of Zoosk John Smart and Founder and CTO of Jia Shen. Decision making can be tough with the emergence of many news business models – an issue the panelists delved into, revealing some of the insight from their experience dealing with developers. Read more after the jump.
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