Posts Tagged ‘Social Games’

Brian Wong never imagined he would become the world’s youngest venture-funded entrepreneur when he founded Kiip in 2010. Nineteen years old and newly laid off from Digg, Wong was in a plane when he noticed that the other passengers were happily playing games on their smartphones. Seeing a potentially “huge market for advertising” through games on mobile devices, Wong decided to create a rewards system for gamers. Eighteen months later, the mobile app dispenses 5 rewards every second from brands like Pepsi and Best Buy, and Wong is building a brand of his own.

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Myspace Faces 20 Years of Government Scrutiny for Privacy Violations (Mashable) Myspace’s privacy practices will be kept under close watch by a third-party observer for two decades as part of a settlement related to an investigation of the company’s advertising sales strategy, the Federal Trade Commission announced Tuesday. The agreement also prevents Myspace from making “future privacy misrepresentations” and requires it to make significant changes to its privacy policy. The New York Times The FTC asserted that from January 2009 through June 2010, and again from October 2010 through October 2011, Myspace transmitted information, including internal identification numbers of users, and their ages and genders, to outside ad networks that served ads to Myspace. Using that information, the FTC said, third parties could obtain the user’s name and other personal information and use a file placed on the user’s computer to view a history of websites the user had visited. AP The settlement is similar to deals the FTC struck previously with Facebook and Google. In March 2011, the FTC settled with Google over charges that it deceived users and violated its own privacy policy when it started a social-networking service called Buzz. In November, the agency reached a settlement with Facebook in which the company agreed to get explicit approval from its users before changing their privacy controls. CNET Myspace was sold by News Corp. to digital-media company Specific Media last June for a rumored $35 million. News Corp. had purchased the social networking site in 2005 for $580 million with the hopes of using it to drive traffic to Fox’s various media efforts. PC Magazine In a statement, Specific Media said it “thoroughly examine[d] the company’s business practices and, where applicable, make improvements” following last year’s purchase. “A major focus of this review was to ensure that Myspace delivered advertisements to consumers in a manner that safeguarded their privacy,” Specific Media continued. Read more

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Source: Facebook’s IPO Show to Hit the Road May 7 (Reuters) The roadshow for Facebook’s initial public offering is scheduled to start on Monday, meaning the company’s shares should begin trading on May 18, a source familiar with the process said on Tuesday. Founder and CEO Mark Zuckerberg, who has mostly operated in the background during Facebook’s closely watched journey to public markets, will be involved in the roadshow, another source said. Mashable However, Zuckerberg will only be present for some of the roadshow, sources said. COO Sheryl Sandberg will handle the rest, along with CFO David Ebersman. San Francisco Chronicle Numerous details remain unknown, especially the range where the Menlo Park company expects to price its stock. MSN Money Some are beginning to question whether the social networking giant is worth the investment. Revenue growth is a major issue for investors, according to Boston University professor N. Venkat Venkatraman, chairman of the Information Systems Department of BU’s School of Management. “Other [investors] will focus on Facebook’s monetization machine and question if Facebook could create and maintain the growth in revenue and profits,” Venkatraman said in an email. Read more

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Pinterest Co-Founder, Paul Sciarra, Leaves for Andreessen Horowitz (Paul Sciarra /Pinterest Blog)
I’ve accepted a role as an entrepreneur-in-residence at Andreessen Horowitz. I hope that eventually leads me back to doing what I’ve done for the past three and a half years — namely, building cool things with awesome people with unexpected results. Startup Grind Paul takes a significant amount of time in his post to clarify his role in building the company, perhaps to make sure it’s clear in the history books what he actually did to make Pinterest the huge success it is today. TechCrunch Andreessen Horowitz is one of the leaders among VCs building out the services that they offer to young companies beyond funding. The EIC role will see Sciarra potentially help Andreessen evaluate future investments, offer advice and assistance to its portfolio companies and perhaps even aid Andreessen Horowitz to be more disruptive in its own ventures. SocialTimes Co-founder Ben Silbermann recently gave an interview for a lengthy feature in Fortune magazine. He also sat down for a Q&A with investor and entrepreneur Chris Dixon at the SXSW Interactive conference in Austin, TX. Silbermann has been the sole window to the inner workings of a company that hasn’t done much self-promotion outside the Facebook Timeline. Read more

There are no allegiances in gaming anymore.  There was a time when developing games for the Nintendo Entertainment System meant that you were strongly pressured not to make games for other consoles.  For me, I was on the Nintendo ship until they lost Square and Final Fantasy VII was produced for the Sony Playstation.  Well, these days platform creators like Nintendo and Sony have new competition in the form of Zynga and OnLive, and Zynga just recently announced that Konami, one of the largest console game makers in the world, will be producing games for their new Zynga.com platform.

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Raptr is an interesting beast.  It’s been around for 5 years now and has always promised to integrate the social elements of games into one place.  It sucks in your XBox Live, Playstation Network, Steam, Google, Facebook and Windows Live accounts into one seamless chat, and lets you assemble a meta-profile that you can share with friends.  The feather in the cap, though, is that once you’ve done that, you can add video games to your profile and track achievements that you’ve gained in various games.

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Zynga’s stock is down over 10% today on yesterday’s earnings which revealed that Zynga had booked $306.5 million for their fourth quarter.  That’s only a few million above estimates of $302.4 million, and apparently that crawling growth wasn’t enough for investors to stick around — Zynga is having a major sell off today and the stock (NASDAQ:ZNGA) has dropped 14% from yesterday’s close of 14.35 to a price of 12.36 as of this writing.

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This is a guest post by Keith Smith, CEO and Co-Founder of BigDoor

Often the terms “social games” and “gamification” are used interchangeably, but in actuality they’re very different animals. While it’s true that gamification borrows its game mechanics from social gaming, there are many real-world situations where it makes more sense to apply gamification instead of building an entire game. First, let’s take a look at a definition of each concept:

Social games are built on a social media platform like Facebook or Google+. Casual in nature, they can be picked up or dropped at a moment’s notice and are designed to engage the player’s social network of friends. Games like CityVille, Hidden Chronicles, and Words with Friends are popular examples.

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For Facebook, 2012 will be the year of the third party app. News, videos, and songs streaming down your newsfeed are just a “small taste of overall vision,” said Carl Sjogreen, director of product management for Facebook at the Inside Social Apps Conference. The focus for the coming year will be on enhancements to Open Graph, mobile and games.

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Games and social media a natural match. With the exception of solitaire, most games involve at least two players. This infographic explores some of the ways that games have found an audience on social platforms like Facebook and Google+.

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