Nine months ago, PapayaMobile, the creators of “Papaya Farm” and “Papaya Fish,” stopped publishing their own games. Since then, the company says it has reached 50 million users and has just launched a new development tool called “Social Splash” that will make it easier to put games on the Android.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Is this a joke? Well, it’s quite possibly the funniest game launch ever. Announcing it through splash screens in the application and “mis-sent” emails to its board and investors, HootSuite generated plenty of interest in its new viral game. Is this really a strategic shift for the company? Probably not. But, it is a clever way to generate some action in an increasingly competitive space.
The number of social game platform developers has been surging lately, with companies like HeyZap, Sibblingz, OpenFeint and others fighting to give game developers the tools they need to make the best social game around. Viximo is one of the newer players in the game, and they garner hushed praise whenever they’re brought up at dinner parties. That said, they’ve today launched a new platform which connects with several social networks through one API, allowing developers to develop once and port anywhere. What conditions will help Viximo become successful?
