Posts Tagged ‘Social Gaming’

Facebook to Set Final IPO Price | Pinterest Raises $120 Million | States Weigh Social Media Gambling

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Facebook to Set Final IPO Price Later Today (CNN Money)
Facebook’s long road to an initial public offering is coming to an end. Late Thursday, it will fill in one last piece of the puzzle: Its final IPO price. Mashable On Wednesday, Facebook announced that an extra 84 million shares will be added to its stock pool for sale. The extra shares will come entirely from insiders and early investors, according to the AP. Reuters But investors who want Facebook shares when the No. 1 online social network goes public later this week may have lost the opportunity. TD Ameritrade and Fidelity’s brokerage arm both stopped accepting orders of Facebook shares as of Tuesday evening, according to representatives for each of the companies. CNET Facebook co-founder Eduardo Saverin, who is simultaneously becoming one of the richer and more reviled people around, wants to set the record straight. Saverin, who is now a citizen of Singapore after renouncing his U.S. citizenship, said his decision has nothing to do with taxes. Forbes All eyes are on Facebook this week in the lead-up to the social network’s initial public offering, but Google did all it could to steal back a little bit of glory on Wednesday. One of the biggest pieces of news was the search company’s addition of “Knowledge Graph” to its core product, a way to find answers without ever clicking a link and leaving the search results page. Read more

Tapjoy and PapayaMobile Team To Deliver Social Game Discovery on Android

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Tapjoy and PapayaMobile today announced that they are partnering to launch Social Marketplace that provides users with recommendations on which apps to download. Both companies have released a flurry of announcements recently and this particular news could be great for developers and users alike. More after the jump.

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Cross-Platform Flexibility Gives PlayPhone’s PXP an Edge

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Revenues from virtual goods sales in social games is growing exponentially each year and has the potential to reach $4 billion globally by 2016. Nonetheless, successfully monetizing social games is nowalk in the park, especially for those developers who may not have all the necessary resources. Luckily for them, the PlayPhone social gaming network just released PlayPhone PXP, a complete tool set ofadvanced virtual goods management tools supporting Android, iOS, and HTML5. More after the jump.

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Game Personalization Platform Lets Developers A/B Test Virtual Items

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Personalization in games is less talked about compared to various other topics such as distribution and monetization. That’s because it is difficult to discuss as actionable insights get lost among the heaps of data developers collect. Making breakthroughs in this space is a company called Swrve that I had a pleasure to sit down with and discuss their emerging platform. More after the jump.

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GREE, DeNA and the Mobile Social Gaming Wild West

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Mobile social gaming network GREE has recently announced its plan to launch a cohesive mobile gaming platform by mid 2012. In addition, the Japanese giant is also projecting net sales of around $1.7B, a 40 percent jump from the firm’s previous projections. This news comes at a time when DeNA is aggressively laying out its plans for Mobage Global after achieving a net income of around $105M for the quarter. More after the jump.

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CrowdStar Goes Core

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It’s no longer a mystery: CrowdStar’s entering the midcore market with a strategy game for social gamers on Facebook called Wasteland Empires. The social gaming company’s MAU count fell from 20M at the beginning of the month to 12M in mid October, with Facebook’s changes in how it counts active users accounting for a rough 3M count loss. More after the jump.

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